Introduction To Aircraft Manufacturing Industry Marketing Essay

Introduction To Aircraft Manufacturing Industry Marketing Essay The Aircraft Industry is a duopoly industry comprising of Airbus (EU) and Boeing (US). If there are to be viewed from political consensus they are two-party political system. Anthony Downs proposed a classic model in the political science that suits the situation in the perfect way. His proposal reversed the conservative connection between party ideologies and elections. He said that instead of parties achieving victory in the elections on the basis of the appropriateness of their agenda, his findings give elections pre-eminence, with insinuation that all actions taken by the party are aimed at maximising votes. According to Downes, both parties will try to resemble each other as much as possible. Both parties will keep their policies modestly different from each other. Also majority of voters only want to see minor alterations in government functionality. The Market of large and mid size aircrafts works on the same ideology. There is an immense consensus among market players to what an attractive product comprises, that is, an economically efficient and safe aircraft. But there are also some interest factions that have wagered in product design, just as there are much potential groups within a democratic system(Ibsen n.d.). Â  The Government of the United States and its Federal Aviation Administration (FAA) are considered to be influential as they look upon the largest air transport market in the world. Regulations laid by the European and United states government will prove to be a major driving force for orders of new aircraft in the coming years. In the similar way, the deregulation of European airlines, which begun in 1990s, promises to expand the markets for smaller regional jets(Ibsen n.d.). Trade of large commercial jetliners has been tariff free under the agreement of General Agreement on Tariffs and Trade (GATT). The high degree of political intervention has effect on the purchase of aircraft. The decision of buyers to buy which aircraft depends on the political reasons because the support and interference from the government could effect the future of buyers. For Example, presently Boeings biggest market is China and is estimated to be for next twenty years. As a result Chinas purchase of boeing aircrafts has led to lot of political influence in the United States(Ibsen n.d.). ECONOMIC FACTORS Air traffic in US and UK is likely to increase as they have just recovered from the recession. The commercial aircraft is estimated to rise worth US$ 2 trillion in the coming twenty years, which will result into need of 16,600 new aircrafts (estimated). The largest demand is expected to come from airlines from China, US and India. Huge amount of growth is expected from the Middle East countries. It is expected that China alone will need 2,200 new aircrafts to meet its travel needs. Also, international freight sector is estimated to grow by 253% in the next twenty years (Irwin Pavcnik n.d.). China being the biggest emerging market and considering its population size, the growth in air passengers is likely to shoot up which would result in increasing demand for new aircrafts (The Economist n.d.). High Oil prices: towering oil prices have elevated the operating cost of airlines. In the year 2007, the worldwide airline industry had to pay 136 billion US dollars for fuels, its a 300% increase compared to what they had to pay in 2003. Even in 2008, when crude oil prices fell dramatically, it still accounted for 32% of the operating expenses. Global GDP- the primary factors in determining the demand of aircraft and growth in the industry is the GDP, which is expected to grow by 3.2% by 2030 The global recession: The recession which impelled a theatrical drop in load factors in the middle of 2008. In response, airlines have been putting aircrafts out of service and rethinking plans to order replacement for the existing aircrafts. In the third quarter of 2008 24 airlines went bankrupt. The loses during this period were estimated about 4-8 billion US dollars. The credit crunch: The credit crunch in combination with the above mentioned factors, has made it hard to purchase new aircrafts, airlines are finding difficulties to finance new aircrafts. Despite of the credit crunch, orders for business and commercial jets have seen increase at the beginning of 2008, but the credit crises has resulted in delays and deferrals and failure to take delivery of many aircrafts(Captain n.d.). SOCIAL FACTORS Recent changes in society have led to increase in air travel. Also changes in life style of people and the viewpoint of air journey being a feasible option. Demand of air travel is driven by convenience. However, the trend is changing as the consumers travel decisions is primarily based on price. Rising cost and competition produced by low-cost carriers is affecting majority of Airlines. Business travels, once a stable of income, now is a conduct by corporate travel guidelines. As a consequence, airlines are combining their networks to utilize economies of scale, minimize environmental impact and offer smaller markets with new and improved services. The noise generated and CO2 emission near the airport is also a thing of higher concern as people living near the airport are pressurizing authorities to change their operating style(Ferreri n.d.). TECHNOLOGICAL FACTORS In the commercial aviation industry, there are huge amount of costs connected with Research and development for the development of a new aircraft. European Union governments sustain European technology R D sector, just as the united states government does, though FAA, NASA, Department of Defence (DOD) and programs that reliefs export tax (Colantonio n.d.). Though United states has three times more support than the European union. The Aircraft industry is very demanding with very high quantity of time and money dedicated to innovations and RD. Now a days carbon fiber is used for the construction of an Aircraft body. (example: A350 XWB with 50% carbon fiber body) Concentration on development on making more fuel efficient engines for longer ranges (Szodruch et al. n.d.). Use of alternative sources of fuel to counteract raising oil prices The development of supersonic aircraft is also a chance because it will lead to creation of whole new market segment. Commercial carriers will buy these aircrafts to meet customers demand of reaching the destination quickly and on time. The largest and cost efficient advancement for commercial aircraft industry is the faster designing of planes. The augmented manufacturing time will save aircrafts manufacturers time on labor and help them to better utilize resources. For Example: Boeing 777 used computer to design a prototype, this saved them the cost of building a real prototype(Szodruch et al. n.d.). In todays competitive world, robots are also considered an effective tool for the manufacturing of aircraft. LEGAL FACTORS There are many restrictions when it comes to entering the market but due to globalisation circumstances have changed and also due to US open skies agreement. Open skies agreement has led to smooth flow of national and international flights in and out of US, promoting tours and business activities, improving productivity and creation of job opportunities and economic growth (BBC n.d.). United states open skies policy has been proved very effective in airline globalization. It enabled the airline carriers limitless admittance in the partners market and right to go to all middle and beyond points. This agreement has offered the most operational flexibility for airline coalitions. This agreement has been successful in achieving over hundred partners from every part of the world and every level of economic growth (BBC n.d.). Also there is IATA (International Air Transport Association). Its aim is to provide assistance to airlines to decrease complexity of their process and increase passenger convenience, decreasing costs and develop efficiency. The pioneering simplifying the business scheme is vital in this area. Moreover, IATAs primary priority is safety and its aims to continuously improve safety standards via IATAs Operational safety audit (IOSA)(Rothman Rothwell n.d.). The Boeing company and government have long complained that Airbus has ignored the 1992 bilateral agreement, which is one of the key agreement, which says that launch aid will be available to Airbus till its in the level of its competitor Boeing, but that is no longer the case with Airbus having 52% of the market share. The US government says that the aid given to Airbus is illegal under the WTO agreement and had also asked for litigation. The case is solved and US won the battle and Airbus was penalised and WTO promised to restore fair trade in the industry (EU Business n.d.). Major regulatory bodies such as EPA, FAA have a major impact on the industry as they decide on the laws and regulations that various suppliers, producers and operators have to deal with. The impact is substantial as they are capable of creating major obstacles in the final approval of aircrafts (Barriage n.d.)(Clarke n.d.). ENVIRONMENTAL FACTORS Environment factors generally include ecological aspect of climate and weather change, which in turn can influence industries such as insurance, tourism and farming. Today, there is an awareness of climate change in the minds of people, which is becoming a deciding factor on how companies function and what are their offerings, because it can lead to formation of a new market or destruction of the present market. ACARE is an European group of airports, eurocontrol, airlines, manufacturers, universities and members of EU and EU commission. Its primary challenges are safety, reasonable, quality, environment and security. Some of their objectives are to reduce air accidents to 80%, 15 minute less wait time on airports for little distance destinations and 50% less time needed to market. One of most popular intention of ACARE was to reduce specific CO2 discharge by 50%, the discharge of NOx by 80%, and to decrease the exterior noise of fixed wing aircraft by 10 db per operation. For example- Boeing is a major element of the commercial aviation industry. It is executing some new plans to improve its aircrafts environmental performance. Compared to present It also claims that it will reduce its greenhouse gas emissions by 25% by 2020(Szodruch et al. n.d.). The purpose of ACARE clearly reflects the demand of society, especially in the area of security and stability of environment. Also, their purpose reflect the requirements of aircraft operators, which are major driver for innovation in technology. The ACARE objectives reflect requirements which are demanded by society, particularly in the areas of environmental compatibility and security. On the other hand, the ACARE objectives also reflect the needs of aircraft operators, which are an important driver for technological improvement. On the other hand, the mounting pressure from society regarding emissions, noise around airports is affecting airline operations(Szodruch et al. n.d.). In addition, with increasing pressure from society as a whole, as well as from local communities around airports, noise and local emissions have an impact on airline operations(Clarke n.d.). CONCLUSION Commercial Aviation Industry is optimistically connected to the world economy. As a result, with the continuous growth of world economy, this industry is also presenting signs of swift growth. Airbus and Boeing forecasted immense growth in the future and adjusting their strategies accordingly. Boeing and Airbus create a duopoly in the market. However they still face competition from small companies located in Russia. Also China is entering the market with its first home made commercial jetliner COMAC C919 coming in 2012. This sector is heavily dependent on outsourcing and external factors. Their operations are carried out around the world so multiple trade policies of different countries affect their strategies. Rising oil prices is a serious problem for the industry; airlines are forced to shut down their old planes because of increased fuel consumption. After the PESTEL analysis, it can clearly be concluded that the biggest challenges are expected to come from economic, legal and e nvironmental factors in the near future. PART B AIRBUS FUTURE FORECAST According to Airbus latest Worldwide market forecast, there will be a delivery of 25,000 new freighter and passenger aircrafts between 2009 to 2028, which are expected to be worth US$ 3.1 Trillion. Rising economies, developing airline networks, extension of low cost airlines and increasing number of big cities as well as growth in traffic and also the also the orders to replace new aircrafts with the new ones which are more efficient are creating more demand for the aircrafts. In 2009, there was a downfall in Revenue Passenger Kilometres (RPKs) by 2%, it is expected to rise to 4.6% in 2010. The forecast also estimates that in next twenty years, passenger traffic RPKs will show resiliency to the repeated effects of the sector and raise itself by 4.7% per year or double in the coming fifteen years. This will only happen if demand rises to 24,100 new aircrafts of value US$2.9 trillion. When the old 10,000 aircrafts will be replaced with the new ones, the global aircraft fleet of hundred seating or more will twofold from some 14,000 today. According to the forecast, airfreight tonne kilometres (FTKs) are expected to increase annually by 5.2%. Pooled with fleet renewal, this will lead to requirement of 3,440 new freighters. More than 850 of these are new, which are expected to valued more than 210 billion dollar, with the remainder converted from passenger aircraft. Economics of Oxford predicts that in the next twenty years, this industry will directly employ 8.5 million people and will add US$ 1 trillion to the world GDP. Other indirect advantage and tourism are even bigger. The biggest demand will come from the Asia pacific and the emerging economies. They are China and India (31%), followed by Europe (23%). Also in terms of domestic market China (10%) and India (7.9%) will be the fastest growing in the next twenty years. But the US will retain its title of being the biggest domestic network. Not very surprising, Airbus also predicts requirements for Very Large Aircraft (VLA) which can accommodate more than 400 passengers like the A380, at above 1,700. About 19 percent by value of passenger and freight deliveries, or seven percent aircraft units are valued at over US $570 billion. Out of these, 1,318 will be used to link the mega cities of the world, which are continuously increasing in numbers. This implies greater increase in air traffic. Also more than half of the VLA will be operational in Asia-pacific. In the segment of twin aisle aircraft which can accommodate 250 to 400 passengers, forecast states that there will be a need of 6,250 new aircrafts in the next twenty years, expected to be valued at US$ 1,300 billion, or 25% by units, 42% by value. Out of these 6,250, 4,240 will be small twin aisle (250-300 sitting capacity) and about 2,010 will be twin aisles (350-400). Such sections include members of A330/A340 family. It is also expected that from 2013, A350 XWB will replace the whole twin aisle market requirements. According to the forecast, in the single aisle section, aircrafts worth US$ 1,200 billion or 68% by units, 39% by value will be distributed in the next twenty years. There is comparatively an increase in forecast compared to previous ones due to arrival of low-cost transporters and liberalization in route and increasing requirement of single aisle aircraft in Asia pacific(Leahy)(Airbus n.d.). BOEING FUTURE FORECAST Global economic activity revealed that gross domestic product (GDP), is the most powerful driver of development in commercial aircraft and airlines industry and also affects demands of aircraft. The worldwide GDP is anticipated to rise at an average of 3.2% on a yearly basis for the next twenty years. Revealing on the economic growth, global traveller traffic will rise average 5.3% and cargo traffic to 5.9% over the forecasted period. The traveller and cargo traffic growth rates are comparatively higher than prior years due to fall in air traffic. After calculating the twenty year growth rate on the basis of lower base year results into a higher growth rate. If the low starting point is neglected, it is estimated that traveller traffic will increase to a rate of 4.9 percent and the cargo traffic will also increase to 5.4 percent each year. To meet the current demand of business-related aviation services, the number of aircrafts needed worldwide will increase at an annual rate of 3.2% , doubling-up from 19,000 aircrafts present today to a total of 36,000 aircrafts in 2029. Also airplane deliveries for the purpose of substituting old planes and growth of fleet will total 30,900 over the next twenty years of value US$ 3.6 trillion. Diverse demand for air services: Air travel around the world continues to change in response to challenges and opportunities. New airline Business models and energetic growth of air travel in the emerging countries are expanding the demand of airplanes. Despite the downfall in travel in 2009, there were still several business models and markets that experienced growth. In the next twenty years, seventy seven percent of the demand of new aircrafts will arise from outside of north America, with 34% going to Asian region. According to the Boeing forecast the biggest demand form market value point of view will come from United States, followed by china. Amazingly, the United Arab Emirates, with less than five million population, is home to numerous highly competitive airlines, is expected to be the third biggest market by value (Boeing n.d.). AIRBUS COMPANY PROFILE AND STRATEGIES IMPLEMENTED Airbus is an aircraft manufacturing company based on France, Toulouse, is presently the worlds largest commercial aircraft manufacturer with 52% of the market share in the European market, and has been involved in an intense competition with Boeing since 1970. Airbus is a supplementary of European Aeronautic defence and space space company (EADS). In 2001, Airbus officially became a solo company, BAE and EADS relocated their assets to newly formed company and became stakeholders of 20% and 80% respectively. A shareholder committee that contains seven members and work as an administrative council, 5 members from EADS and 2 members from BAE administer airbus, they approve the investment and make up three year investment plan. In the May month of 1974, Airbus successfully made its first delivery, it was an A300B2, to an air operator in France Airbus has been restructured into centres of excellence and each centre is managing its own policy of buy and make accordingly, making decision to subcontract trying to find out whether they can lower cost, which is the only way to continue profitability. Airbus has also adapted differentiation strategy for its core activities since it rolled out its first wide bodied twin aircraft which differentiates it from its competitors (UscubaComission n.d.). Airbus follows an expansion strategy by proving itself expert in the industry and put it in use in the military program A400M program. Airbus has started research on the new engine option (NEO) that could result into reductions of operating costs. Boeing plans to offer a new aircraft in 2020 followed by 737NG in 2011. The company make use of only prime and properly tested technology to chose its suppliers to assure quality. The company used synergies between its aircrafts, which leads to shorter training time between engineers and pilots, leading to savings in maintenance processes and reduction in spare parts inventory. This leads to monetary gains and competitive advantage for them(Goold n.d.). Airbus functions on the thinking of foreseeing and listening properly to their customers and employees in building more fuel efficient, less noisy and comfortable aircrafts. Airbus operates on the principles of thinking ahead and listening to their customers, passengers, and employees in building constantly more comfortable and efficient aircrafts. Also Airbus corporate culture and diversity is competitive advantage for the company (Composed n.d.). The increment in oil prices and journey cost may interfere in the low cost offerings by Airbus, which may put pressure on the firm to switch to more fuel efficient engines(Chapman n.d.). BOEING COMPANY PROFILE AND STRATEGIES IMPLEMENTED Till now, Boeing has been conventional leader in the global aviation industry, with Airbus lying behind. Nevertheless, in the last few years Airbus has been ahead Boeing repeatedly because of the large number of orders its been receiving and surpassing its deliveries in 2003. Boeing is the key producer of commercial airplanes and the foremost aerospace firm and offer connected support services. Boeing is currently the worlds biggest producer of large commercial aircrafts (LCAs)(Composed n.d.). Boeing has been keeping up with its objective of giving its customer eco friendly products. Boeing has been aggressive in taking over, expanding and putting into practice new technological solutions for reducing aircraft noise, and also maintaining operational effectiveness and customer satisfaction of its products in parallel. The Boeing capital corporation also invests in commercial apparatus and private airplanes. The Boeing is also involved in design, growth, sale, production as well support of industrial jetliners, rocket defence, satellites, space flight of human and launch services and systems. Boeing is one out of the two main producers of 100 plus seat aircrafts for the global commercial airline industry and the second biggest defence constrictor in the United States. Boeings major operations are carried out in the United States of America. They depend heavily on their chain of suppliers, subcontractors and partners which are situated around the globe(Arkell n.d.). Boeing has injected huge amount of capital in the construction of new facilities, equipments to carry out their tests, and to improvise on their noise control and aero-acoustics research. There are also several research project that focus on applying the new technology and implementing it to the production. Most of the important research projects are employed to deal with cost, maintenance, production and cross functional design and problems coming in the adaptation of new technology. NASA Boeing is also a NASA contractor who has worked vigorously in the operations conducted by it and so that it can gain access into new technologies in the field of aerospace. Boeing also has its full database linked with the NASA. Boeing has been involved with NASA for quite a long time regarding noise problem in commercial planes. This also enables the firm to have a very strong RD department. Boeing has made a decision to market in a different way by turning their focus on small and mid-size aircrafts to increase flexibility between airline operations and to cover longer distances. They focus not on increased capacity but to cover longer distances, this differentiates them. This will enable airlines to provide much convenience to travellers, at much less operational costs, leading to combination of lower rates for travellers and profit for airlines. Their potential success which they foresee is based on three of strategies of running core business values in a healthy way, using strength into new products and opening up new limits (Horton McKay n.d.). Their potential success which they foresee is based on three of strategies of running core business values in a healthy way, using strength into new products and opening up new limits. SWOT ANALYSIS OF BOEING This segment analysis the strengths if Boeing, they will use the strength to meet the upcoming future demand to gain competitive edge. Strength Customer Satisfaction: The project named My Boeing fleet has implemented web service and XML technology to improvise operations, reduce general work errors and decrease costs. Enhanced Customer Satisfaction: Boeing uses the latest IT technology to execute tasks from their work locations. They improve their time spent in meeting to learn new things every time they undergo training. These action lead to rise in productivity. High performing employees: Boeing endeavours to be improve quality continuously and with the help of its workforce benefit programme and maintaining balance between work/life culture. Also, Boeing also recognizes that its competence lies with its employees. Well Developed Organization: Boeing has several dedicated project teams and subsidiaries to give a hand in improving overall companys performance. For example, Aero-info is a subsidiary of Boeing focused on providing aircraft maintenance solutions. New Facility Supply: With the numerous increments in commercial communication satellites, Boeing has decided to build a new construction factory in Alabama and Decatur for the production of newest generation of missiles used to push the satellites into space. Weakness Recent suspension of Boeing from the military contracts and re-assignation of those contracts to Lockheed martin, this occurred to ethical lapses. Columbia Shuttle Tragedy: The name of Boeing suffers drawback every time the tragedy is re-called because Boeing is a very special part of United Space Alliance. Ongoing controversy linking ex-CFO and ex-CEO: This happened due to hiring of a military regulator while negotiating an important contract. Change of Aircraft Supporting: Boeing has decided to fold up the production of Boeing 757, while Boeing 717 and 767 are on lifeline. This could have a bad effect on consumers confidence and interests. Opportunities: Government Support: Boeing is the biggest exporter and second biggest weapons manufacturer in the US and primary contractor in many the countries missile programs, it can gain government support anytime they want. Expected deal from Boeing 7E7 contracts: The program has already started and it has also received orders from All Nippon Airways and also from airlines from New Zealand and Australia. They expect sales of around 500 at the end of the year. Threats Aggressive competition: Boeing is in the middle of a fierce competition, especially from the field of LCAs. It was once leader in LCA but now its on a very close competition with Airbus, which is the leader in producing commercial aircrafts. Foreign Barriers: The growing concern for Boeing is the foreign government involvement in the production of LCA. A term suited to this situation is called Regulatory Nationalism. This can result into refusal of US made aircrafts in some countries(Campbell et al. n.d.). SWOT ANALYSIS OF AIRBUS Strength Diversity in employees: Airbus has been very conscious about its employees, it believes in keeping diversity in their employees. Ingenuity: The ingenuity of Airbus company has enabled it to survive for the last three decades. Since its commencement in the 1970, the has risen to be the leader surpassing its main competitor Boeing in 2005. Freezing of Spare parts: Airbus freezes the price of its spare parts for three years. For example, the prices of spare parts in 2009 were same as in 2006. This practice has gained them lot of customer support. Weakness The A380: The Airbus company invested almost everything in the A380. Even after that it faced delays in the delivery of A380. This lead to a lot of stir with its parent company EADS, so much that its management was changed in 2006. Airbus also made huge amount of cuts by reducing its suppliers from 3000 to 500, resulting into saving of US$ 2 billion and cut administrative costs by US$ 446 million. These steps were taken to accommodate growing needs with the launch of A350. When A380 production was delayed for two years, the parent company EADS reportedly lost US$ 6 billion dollars. After shocks came when FedEx world largest express transportation company, cancelled its ten orders for the double decker and ordered 15 Boeing 777 in place of that. Also one of the major weakness of Airbus is that it has low RD investment compared to its competitor Boeing which can prove harmful in a long run. Opportunities Airbus is continuously going on a green path. This is a very auspicious position for any company who intends to be in forefront of Greening technology. Development of new aircrafts that significantly lower the carbon footprint on the environment is an opportunity no company would pass. Today, people are concerned about the environment and this act by airbus will gain a lot of public support. Airbus plans on being the industry pioneers when it comes to keep the environment clean. All of its manufacturing sites are kept within the environment standard, all ISO14001 certified. Threats Legal actions are inherited in this industry and no one is immune from it. For example, Air France sued the company for the crash occurred in 1992 near Strasbourg. A major finance risk is also there when there are exchange rate clashes. A major part of the revenues of EADS are generated in US dollars and most of its cost incurred are in euro, this can seriously affect profits (Weidner et al. n.d.). Conclusion Airbus strategies are to the point, provide every variety of product available to meet the different requirements of the customers with the latest technology, also maintaining low cost of operations and maintenance expenditure. Airbus implements mixed type of strategies on different types of its products, it follows differentiation strategy on commercial airplane segments for different needs of customers and invent units to operate at lower costs. Boeing has a very strong Research and Development network, the company uses its innovative technology to gain competitive advantage. They know that they are lagging behind airbus but they put high amount of work to improvise the quality of their products. They are going in a different direction by catering to different set of customers. Both Airbus and Boeing cater to different kind of customers. Airbus makes bigger jets and Boeing makes smaller jets. Boeing needs to overcome the situation and regain their position in the market.

An Investigation of Avon Essay -- Business Management Studies

Introduction In this project I will undertake extensive research into a large sized business. I have previously chosen the company Avon. My research will involve the collection of both primary and secondary data. I will compete the report, which will include: * Brief background information about the business and what it does * A description of the aims and objectives of the business * An assessment of how successful the business is in meeting its objectives * An explanation of the legal structure of the business and consider how appropriate is it * An explanation of how each functional area contributes towards the aims and objectives of the organization * A detailed explanation and diagram of the organizational structure and communication channels of business * An analysis of the management style and organizational culture, that considers how they affect the performance of the business and helps meet objectives * A description of the ICT methods used for both internal and external communication * A detailed analysis of the impact of ICT upon internal and external communications of the business and consider how this affects performance of the business * An examination of how structure, management style and culture interrelate to determine the success of the business * Descriptions of the quality assurance and control systems used in the business and analyse how effective these are in adding value * A consideration of alternative methods of quality control including their potential benefits and drawbacks, and the effects it could have on functions and objectives of the business. Task A Name of business – Avon Location – Corby Brief history o... ...y the level above it. The person at the top, Andrea Jung, has overall responsibility. The director is responsible for communicating company policy and making sure it is carried out. Managers are in charge of each departments and are responsible for carrying out the director’s decisions. Their role is to organize staff and motivate them. They must be good at communication. This organisational chart is a visual image of the company. The structure indicates the flow of communication, with the director above who gives information to the various other departments with the communication flow moving down. It also shows the responsibility of individuals and who they are responsible to. For example, the sales division is responsible for the project manager section, and are accountable to the legal department, and at a higher level, the director of the company. An Investigation of Avon Essay -- Business Management Studies Introduction In this project I will undertake extensive research into a large sized business. I have previously chosen the company Avon. My research will involve the collection of both primary and secondary data. I will compete the report, which will include: * Brief background information about the business and what it does * A description of the aims and objectives of the business * An assessment of how successful the business is in meeting its objectives * An explanation of the legal structure of the business and consider how appropriate is it * An explanation of how each functional area contributes towards the aims and objectives of the organization * A detailed explanation and diagram of the organizational structure and communication channels of business * An analysis of the management style and organizational culture, that considers how they affect the performance of the business and helps meet objectives * A description of the ICT methods used for both internal and external communication * A detailed analysis of the impact of ICT upon internal and external communications of the business and consider how this affects performance of the business * An examination of how structure, management style and culture interrelate to determine the success of the business * Descriptions of the quality assurance and control systems used in the business and analyse how effective these are in adding value * A consideration of alternative methods of quality control including their potential benefits and drawbacks, and the effects it could have on functions and objectives of the business. Task A Name of business – Avon Location – Corby Brief history o... ...y the level above it. The person at the top, Andrea Jung, has overall responsibility. The director is responsible for communicating company policy and making sure it is carried out. Managers are in charge of each departments and are responsible for carrying out the director’s decisions. Their role is to organize staff and motivate them. They must be good at communication. This organisational chart is a visual image of the company. The structure indicates the flow of communication, with the director above who gives information to the various other departments with the communication flow moving down. It also shows the responsibility of individuals and who they are responsible to. For example, the sales division is responsible for the project manager section, and are accountable to the legal department, and at a higher level, the director of the company.

Preference of Patients Essay

In the medical profession, there are some issues that call for ethical appraisal. Although these issues might be provided for under the code of ethics of the medical profession, they have raised several controversial debates that have haunted the ethical foundation of the profession. One of such issues which have been a cause of controversy is the preference of patients. When we talk about the preferences of patients, what we are referring to is the choice of the patient after evaluating the health outcomes which might result from the treatment or refusal of treatment. There are several other issues that relates to this patient centered approach in the medical profession. Over the years, patients have been allowed to make some choices pertaining to the medical care. Generally speaking, some people are of the opinion that due to the availability of more information, some patients are not a novice to the medical practice and so should be allowed to make decisions about their treatment – of course, under the guidance of the physician and with correct understanding of the facts of the treatment. This approach is put in place in place in order to maintain a better, more flexible and less domineering environment. Thus the patient’s preference afeects the decisions about medical care as the doctor can not make some vital decisions. An example of the patient’s preference is the span of treatment, However, some people are of the opinion that due to the complex nature of the medical professions, patients should not be allowed to make decision that pertains to treatment procedures. This is informed by the fact that these patients might be fearful, not in their correct frame of mind and may be looking for a form of treatment that will be less painful to them. It is therefore concluded that the patient’s decision should not be regarded at that point in time as that may not be what they would have chosen if they were in their right frame of mind. This too like the other poses a problem. If we are to rely on this argument, then we are likely going to fall into trouble due to some issues associated with the absence of patient preferences. There is should be patient autonomy and patients have the moral and legal rights to make decisions that concern their health and medical conditions. Thus, no matter how we view it, the issue of patient’s preference raises a problem from both sides. If for instance we say that the patient needs not be consulted in making decisions about treatment, then we are neglecting the legal right and moral rights of the patients. However, it might be true that in some given situations, the preference of the patient poses a threat to the patient’s health condition. And so it is risky to follow such preferences as the patient’s decision makes him/her a threat to himself/herself. An example of this is refusal of treatment. Furthermore, there are some other issues that associated with the absence or expression of patient’s preferences. For instance, except in emergency cases or in cases where the patient can not give consent, it is mandatory for the physician to seek the consent of the patient before any form of test or examination is carried out on them. Another issue that has been of controversial debate is surrogate decision-making. Should this be accepted in the medical practice? We should also consider the issue of advanced directives in medicine? Should patients be allowed to issue advanced directives? Since the goal of medicine is to save and protect lives, how then will we account for a situation where a doctor issues an advance directive at the request of a patient? The question here is which is higher? – The purpose on which the foundation of the profession was based or the preference of the patients? In addition to this, should cultural or religious beliefs overshadow the goal of medicine? The Hippocratic Oath directs doctors/physicians to do whatever is in their power in making sure they save lives and help people in pains. As a doctor, should I not give blood to a dying patient in urgent need of blood because the patient’s religion does not believe in it? If I do this, I will be doing what I have made an oath to do but shouldn’t I consider the right of the patient? Should I not consider the wish of the patient? As a doctor, I am obliged to communicate the truth about medical conditions to the patient but what should I do when I consider that the patient can not in the right frame of mind to take the information? Should I just say what I have to say bluntly or should I be lenient by withholding some weighty aspects of the information? In the case provided, the physician must make a distinction between duty and sentiment or emotions. Although the patient might have made plans that the physician knows about, it is the doctor’s duty to communicate the extent of the condition to the patient. The physician should be able to realize that he/she is bound by duty and must seek to discharge his/her duties rather than appeal to sentiments. To start with, it will be unwise and professionally illegal for the physician to withhold information from the patient because the patient is embarking on a tour around the world. For all I care, the medical safety of the patient is the utmost and should be given the greatest consideration. The question to ask is who is to be blamed if the physician allowed Mr. R.S to travel without telling him the truth about his medical condition and in some way Mr. R.S dies during the trip? Should the physician, because he/she does not want to ruin the â€Å"big† plans made by the couple, decide not to fulfill what duty demands of him/her? Summarily, I think physicians should realize that they are dealing with the lives of people and thus should not allow sentiments in their practice. This is because some reasons are higher than others. Reference: L   Fraenkel, S T Bogardus Jr, and D R Wittink. Risk-attitude and patient treatment preferences Lupus, May  1,  2003 Edwards and G. Elwyn: How Should Effectiveness of Risk Communication to Aid Patients’ Decisions Be Judged? A Review of the Literature, Medical Decision Making, October  1,  1999 Practical ethics for students, interns and residents. A Short Reference Manual. Junkerman C and Schiedermayer D. Second Edition. University Publishing Group, 1998. Drane, J. F. (1985). â€Å"The Many Faces of Competency.† Hasting Center Report: 17-19.

Analysis Of The Closing Of A Facility Essay - 1004 Words

Background Martin, Bartol and Kehoe (2000) relay that the rapidly changing business environment, which includes reorganization, acquisitions and mergers between companies, has been the impetus for many layoffs of employees due to downsizing, which in turn can cause legal issues for the company if not handled appropriately. The recent merger between Davis Manufacturing and Bartlund Technologies present such a scenario when the necessity for more efficient operations calls for the closing of a facility in San Jose, CA along with the reduction of that facilities staff by 20%, before relocating the rest. Karen Howell, the division manager, will work with the area managers to determine the employees designated to be dismissed using performance appraisals as the basis for terminations. When ascertaining the employees to be terminated, the dismissal criteria must be clear, consistent and fair in order to avoid legal consequences (Gomez-Mejia, Balkin, Cardy, 2016). These authors espouse the most frequently used criteria is either seniority or employee performance, or a combination of both, with each method having advantages and disadvantages. Disadvantages relayed for using seniority is the loss of superior performers and protected class members. For this reason, Gomez-Mejia et al. (2016) believe performance appraisals are the most proficient method to retain the best employees, but they also pose greater legal risks if not properly documented. What should Howell do? HowShow MoreRelatedThe Recalcitrant Director Case873 Words   |  4 Pagesrecess in the meeting? Why? | 2 | 2- Should the Byte executives tell the town administrators and potential employees that this is a temporary plant, to run for three years? | 2 | 3- What impact does a plant closing have on a small town like Plainville? 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Jean Jacques Rousseau And Mary Wollstonecraft - 1201 Words

The Age of Enlightenment began in the late 17th century and had some key ideas developed by education innovators that changed the way that society views children and education. Many of these ideas stem from the revolutionary work of Jean-Jacques Rousseau and Mary Wollstonecraft. This essay will discuss the main ideas from their work and also how it is reflected in other work during the Age of Enlightenment for educationalists such as Johann Pestalozzi and Robert Owen. The final aspect of this essay will discuss how these ideas are reflected in early New Zealand education and the system. Jean-Jacques Rousseau’s ideas about children and education were both admired and criticised widely. He was â€Å"regarded as a foundational thinker on education† (May, 2013, p.32). Ideas of his that were praised and inspired other people’s work included encouraging infants to be unrestricted and roam free in the environment. During the time of Rousseau’s work, children were swaddled to prevent bones and muscles from becoming deformed. Rousseau believed that it would be beneficial for children to have some freedom and interact with the surroundings of the environment. This is thought to be extremely beneficial for their learning and development. Rousseau also had a view that male education should be superior to female education. He believed that females should be educated to become good mothers and wives. Females should be supported by their husbands. These skills would be taught to them by theirShow MoreRelatedMary Wollstonecraft vs. Jean Jaques Rousseau E ssay1044 Words   |  5 Pagesenlightenment authors, Jean Jacques Rousseau and Mary Wollstonecraft, took part in a debate in which they argued about the purpose and education of women. In an article recently written in The New York Times by Nicholas Kristof and Sheryl WuDunn, the impact of the Enlightenment authors’ work on the 21st century is described. Though both of the authors expressed their arguments well, Mary Wollstonecraft’s debate was overall more persuasive and convincing than that of Jean Jacques Rousseau’s, and herRead MoreThe Scientific Revolution And The Enlightenment1528 Words   |  7 Pagesby the light of Science. Out of the Enlightenment come two very different philosophers. Mary Wollstonecraft and Jean-Jacques Rousseau had two very different ideas regarding the rights and opportunities of both men and women. While both argued that society oppressed human kind, Wollstonecraft argued that men were oppressing women while Rousseau felt that women exist in order to serve man. Mary Wollstonecraft believed that in order to keep society from becoming materialistic and oppressive, childrenRead MoreIntellectual Developments Pertaining to Gender in Japan and Europe765 Words   |  4 Pagessociety as tools to make the lives of men better. In the words of Rousseau â€Å"the education of women should always be relative to men. 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Wollstonecraft preached that intellect will always govern to persuade women not to endeavor to acquire knowledge but convince them that the soft phrases, acceptability of heart, delicacy of sentiment, and refinement of taste, are most preferred. By intellect, I mean the men because they were the ones that were allowed to get an education therefore allowing them to become intellectual. Wollstonecraft cleverly doesRead MoreThe Romantic Period Of Jean Jacques Rousseau1915 Words   |  8 Pagesduring the Eighteenth Century, influential ideologies, portrayed in literature, from religion to nature, to childhood and education began to shape people’s perception and thinking on such matters. Jean-Jacques Rousseau was a contemporary, and is considered one of the earliest prominent voices in Nineteenth-Century Romanticism. The Romantic period marked the gradual but significant shift from the rational thinking of the Eighteenth-Century Enlightenment to a more emotional and individual thinkingRead MoreWomen’s Inequality in Wollstonecraft’s A Vindication of the Rights of Women Rousseau’s On the Origin of Inequality1008 Words   |  4 PagesBoth Jean-Jacques Rousseau and Mary Wollstonecraft agree that in society women and men are not equals. Rousseau’s idea that socialization brings inequality in his Discourse On the Origin of Inequality is manipulated by Wollstonecraft in her A Vindication of the Rights of Women. She uses his arguments to prove that the inequality between men and women is not natural, but it comes from Rousseau’s idea of socialized inequality. The inequality experienced by women is a product of society, which WollstonecraftRead MoreThe Intersection Of Modernity And Gender1601 Words   |  7 Pagesmultidimensional. It does not have to prescribe to a socially acceptable norms. Mode rnity though the gender movements is explored though the works of Baudelaire s Flowers of Evil†, Marry Wollstonecraft’s â€Å"A Vindication of the Rights of Women†, Rousseau s The Social Contract â€Å", Virginia Woolf’s â€Å"A Room of One s Own†, and Goethe s Sorrows of Young Werther† which present the breakdown the rigid gender roles the challenges everyone faces for perspective lifestyles. Charles Baudelaire, a frenchRead MoreWomen in the Enlightenment Essay1406 Words   |  6 PagesThe Enlightenment allowed a period of educational growth to begin. A new love for knowledge and debate sprung up throughout the century. Women joined in with the intellectual banter by starting salons. â€Å"If Voltaire transformed the thoughts, and Rousseau the feelings, of the eighteenth century, it was the salons of Paris that the new conceptions of ‘reason’ and ‘nature,’ of ‘free thought’ and the importance of the individual, were sifted, codified, and eventually imposed.† Women played a central

The American Dream By Cristina Saralegui - 1462 Words

Cristina Saralegui, an American Journalist, once said, â€Å"to realize the American Dream, the most important thing to understand is that it belongs to everybody. It s a human dream. If you understand this and work very hard, it is possible†. The American Dream, although in high demand by all people of all skin colors, is an aspiration often misunderstood. It is much simpler than what people make it out to be. The American Dream is not about fame or fortune. It is defined by studying hard at night, commuting to your long work day, and cleaning the home you own. The Dream is textured by hard work throughout a life. For the African Americans in our nation, the American Dream has regressed into somewhat of a nightmare, the people tortured by their own drive and hard-work that is constantly thrown out the window because of socioeconomic stereotypes passed down through generations. In the poem â€Å"I, too, Am America†, Hughes implies that to â€Å"be America† all people with a variety of skin colors have to be united by equality in common American Dreams such as homeownership, education, and the job market. Based off of this theory, blacks today are unable to be considered ‘America’ in Hughes’ standard because of of the unbearable gaps between whites and blacks. The Dream is meant to be a human dream for all, not an unattainable wish for some. Freedom begins with understanding. Understanding sprouts from education. Education comes from an environment where the student can feelShow MoreRelated History of Latino/a Immigration to the U.S. Essay1475 Words   |  6 PagesRoosevelt said, â€Å"the future belongs to those who believe in the beauty of their dreams.† That statement holds strong for immigrants in America. Equal access to opportunities allows immigrants to achieve the American dream. Their success correlates with America’s success because of the contributions immigrants provide to America. Un fortunately, the current immigration policy in America denies many immigrants the American dream. It is crucial to understand the historical context of immigration in America

Concerns and Developments in Customer†Myassignmenthelp.com

Question: Discuss about the Concerns and Developments in Customer Behaviour. Answer: Introduction: The origin of high-tech publicities as well as interpersonal associations exemplifies the considerable and the most advanced functioning approaches of peripheral interface which benefits the grouping of outline of constructive outlook. It is aptly operational in the process of generating right means of marketing endeavors to breed the uniqueness of brand of specific group in multifarious kingdoms. (Berger, 2012). The investigator determined to analyze the influence of methodologies of communication on the existent configurations of commercial infrastructures of McDonalds those roles in superior countries extending at nearly one hundred and eighteen regions transversely through the comprehensive viewpoints (Kotler, 2012). The Institution targets to convey correct resources of the structure of communicative attitudes to form the impeccable flairs of assertiveness in the direction of the individuals and expedite wide-ranging formulae of interactive events. The modifications and accessibilities delivered by the well-designed division through its distinguishing openings and cafeterias are impressively prized by the viewers (Aboutmcdonalds.com, 2017). McDonalds stands as a protuberant group, which plans various formulae of nutritional stuffs such as the specific techniques of preparation of chicken items, vegetal burgers and sandwiches, breakfast cereal, oats, distinguished flavors of cornflakes, iced tea or cold chocolate drinks and coffee, divergent categories of fruit shakes using milk, lunch as well as added mealtimes supplemented by way of different types of fish, miscellaneous arrangements of salads and French fries alongside cyclical variations of fruits or smoothies and other lucrative components c onstructing the sense of taste that produces American bouquet (Mcdonalds.com, 2017). The utmost and persistent series of adored expeditions of the cafeteria was initiated in the tradition of fast-food matters with hamburger at the year 1940 in the neighborhood of United States expending the determination of sustaining the regulars of wide-ranging age accumulations regardless of sexual characteristics and class variables. It was promoted in the design of Barbeque Eatery during 1948 using the serviceable measures of distinguished corporate temperaments of Maurice through the rigorous backing of Richard McDonald. The coordination of fabrication was well along technologically advanced through Roy Kroc who contributed as the authorization of demonstrative franchise at 1955 and eventually secured the commercial actions and acknowledged in different provinces across the global domain (Aboutmcdonalds.com, 2016). The innovativeness accepts satisfactory revenues along the resulting periods that placed it by way of attaining the status of second leading company in the intercont inental perspectives fetching just about 1.9 million employees in consort with 1.5 million of personnel belonging to franchise subdivisions. Conversely, its dimensions of transactions depreciate through 32.6% to reach the dealings of $8111.5 million by the span of 2015. The turnover edge was predicted to drop in the assortment of 15.6%, from the valuation of $1.21 billion to those of $1.02 billion, by way of the ensuing lessening in the appraised charge of $1.21 for each extent of bonds. Nevertheless the genuine earnings were identified to have condensed by the value of 15% which stemmed into $4.76 billion proceeding with the returns of fewer than 2% to the evaluation of $27.44 billion (Mcdonalds.com.au, 2017). There were regional contests and breaks in communication strategies at the Asian as well as European constituencies which designed the track of hindrances to infiltrate in the evolving market divisions. Business Communication approaches and assertions The investigator is penetratingly concerned to recognize the indebted assessment of communication and realization of consciousness in the arena of successful inference of scientific and scientific resources of well-designed stage in creating the affirmations to promoting of products and amenities in addition to marketing measures. This sooner or later pledges productive associations with diverse groupings of personalities to improve the market values and consistency of consumers (Healey, 2011). The publication of different stuffs with the purposes of preoperational methods indicates the exercise of engendering acquaintances and prompting the publics to diagnose the brand identification of the firm as well as its business capabilities. It settles the clients to assemble the vital evidence on itemized materials that focus on the realistic inevitabilities of life. It accords with the endeavors of voicing the sections for operational and cherished relation with the societies to understan d the suitable forms of communications and awareness relating to the constituents of the physical entities. It is accurately an all-inclusive plus state-of-the-art arrangement of communal approach and e marketing scheme to recommend the necessity of elements to the public. The common people may perhaps retain the desire for knowledge to buy the substances which adapts to its leading comestibles for existence (McCurdy, 2012). There are commercial, self-assured besides physical requirements of miscellaneous assortments of individuals who challenge to decide on the resolution of the viable links and accomplish a share of the yields. The advertising events are recurrently engaged to highlight the maturing landscapes of the operational objectives and viewpoints. They meet the expense of contented values to hunt the constructive purposes of the image creation of the unit that desires to stimulate probable regulars and validate the prevailing representation of the appreciative views of the stuffs it crops or assembles (Iqani, 2012). The enlightened correspondences and the instant view of the documented products work to harvest attentiveness and communal, legitimate as well as ethical responsiveness to categorize the inclusive features of the accreditation and the technique of the underpinning of built-up matters on top of the factual individuality of the Commercial unit that sorts the applicable assets to reali ze the demands of definite consumers (Social Response, 2017). The nutriment products stretched the international satisfactory altitudes for the diverse age multiplicities of up-to-date period that are cognizant of physical in addition to mystical comfort as the psychological trance edged by the defended procedures of wellbeing cognizant populaces notwithstanding of topographical segmentations, interactive approaches, communicative procedure, spiritual problems, sexual features, public passion, and ethical principles and the rest (Kruse, 2013). E-communication objectives The promotion of the goods form remarkable events to fascinate the courteousness and the assurance of the personnel who are accurately substantial to crop the usefulness of the assets manageable for the preeminence and segregation of the sort of harvests deliberating to the kinds of the society (Cook, 2011). The uniqueness of supplies and the plan of the values of the market are authorized to be suggestively inspected over and done with the abundant categories of broadcasting of in demand media manipulation that are profusely capable by the provision of promoting establishments. Social means of communicating strategies exclusively positions on the theory of internet mechanisms as well as solicitation of multilayered measures of methodological ground rules and ideologies which overwhelms a concrete phase of media outburst. It has distinct preparation of preliminaries and demonstration of interconnecting posts and views principally governing to the perceptible confirmation (Priporas an d Vrontis, 2014). The means of communications ascribe the miscellaneous assemblies of individuals prevalent in various provinces of the region to induct assenting and operative actions of bond amongst widespread cultures, masses and individuals (Cervone, 2010). The feasible promoters anticipate spotting the events of campaigns within a motivating and authorizing technique of tempting the suitable types of audio-visual clips and special sound implements to expand the position of assimilation and boost the exercise of the elements with the workable reinforcement of the presence of merchandise (Persson, 2013). This produces grander entreaty to the intellects of the culture that requires materialistic pursuits of a flawless impact of the acknowledged convention of the product with the investigation and the success of the conveniences previously and well along subsequently after the purchase. It stays like an incomparable procedure that pinnacles the intentions of the measures of persuasive state of mind of the fineness of popular ingredients conveying nutritive ideals (Downing, 2011). There are copious categories of groundwork for instance, social, economic, ecofriendly, legitimate, comprehensive, and policymaking behaviors surviving within an evolution of communicating values alongside the business journeys. Imparting to the guidelines of Pride and Ferrell (2012), the proper services are judiciously unified to the directive of presence of trademark of item for consumption with varieties besides the transportation system to clinch a comfortable position at the domestic as well as transnational elevations. The diverse sorts of social means of diffusion of objectives and pragmatic application of ideologies of interactive announcements and declaration of specific offers of items are done through the Facebook and Twitter or Linked In, and even YouTube plus Instagram and other systems of media. This quickens the addressees to understand the aroma of interchange of assessments and wind crosswise from end to end along the drop-down windows those are labeled as the crutch es of the viable entities. The likes as well as observations and remarks cause the prominent landscapes (Chopra and Gajjala, 2012). Competitions and challenges The dissemination of a design and preparation of objects commonly deals with the interpersonal elucidations of the parallel ingredients manufactured or publicized by new-fangled and comparable other enterprises with nutritive ideologies to create social perception and disproportion in the midst of the beliefs of origination and the advertising skills (Business Insider, 2017). The proclamation can be manageable or miserable in line with the demanding situations produced by the Business through valuation of market share. The Commercial entity own its classifiable website over and above employs the penetrating implements and communicating locations as, , Google plus, and Twitter, Yahoo as well as Linked In or Facebook plus You Tube and the rest (Fisher, 2014). There are substantial possibilities of enquiring the valuation of the productions which are legally responsible to be refereed by the adversaries. Business dealings provide the chance of the ease of access to gather the records of data and information of the clients to the interesting concerns (Humphreys, 2013). McDonalds handled the crucial challenge in conceding the perception of Asian, African and Australian clients and shapes them to normalize with the enhanced standpoints of nutritious ingredients. The Firm needs to be aware of the communal objectives and the buyers activities and decisiveness in acquiring a committed creation that aides the taste of inexorableness and the economic conditions (Kirkpatrick et al. 2011). The methodical distinctiveness need to be directed toward the modern-day generation to guide the high-level convention of hi tech territory and escalate the consummation measures of the successful operation of quite a few structures of professional schedules. This positioned unprompted canons of the competitiveness between the further practical establishments that endeavor to ensure an assured conquest above other organizations. References Aboutmcdonalds.com. (2017). McDonalds Official Global Corporate Website: AboutMcDonalds.com. [online] Available at: https://www.aboutmcdonalds.com/mcd.html [Accessed 26 Apr. 2017]. Berger, A. (2012). Media analysis techniques. Thousand Oaks, Calif.: SAGE. Business Insider. (2017). McDonald's CEO Reveals The Brand's 4 Biggest Problems. [online] Available at: https://www.businessinsider.in/McDonalds-CEO-Reveals-The-Brands-4-Biggest-Problems/articleshow/44899768.cms [Accessed 26 Apr. 2017]. Cervone, H. (2010). Emerging technology, innovation, and the digital library. OCLC Systems Services: International digital library perspectives, 26(4), pp.239-242. Chopra, R. and Gajjala, R. (2012). Global Media, Culture, and Identity. Hoboken: Taylor and Francis Cook, S. (2011). Customer Care Excellence: How to Create Effective Customer Focus. 6th ed. Oxford: Blackwell Publishing Downing, J. (2011). Encyclopedia of social movement media. Thousand Oaks, Calif.: SAGE Publications Fisher, E. (2014). 'You Media': audiencing as marketing in social media. Media, Culture Society. Healey, J. (2011). Social impacts of digital media. Thirroul, N.S.W.: Spinney Press Humphreys, L. (2013). Mobile social media: Future challenges and opportunities. Mobile Media Communication, 1(1), pp.20-25. Iqani, M. (2012). Consumer culture and the media. Basingstoke: Palgrave Macmillan Kirkpatrick, G., Lehuede, H. and Hoki, K. (2011). The role of institutional investors in promoting good corporate governance. Paris: OECD. Kotler, P. (2012). Marketing management. Harlow, England: Pearson. Kruse, D. (2013). Sharing ownership, profits, and decision-making in the 21st century. Bingley, U.K.: Emerald. McCurdy, P. (2012). Social Movements, Protest and Mainstream Media. Sociology Compass, 6(3), pp.244-255. Mcdonalds.com. (2017). Breakfast: McDonalds.com. [online] Available at: https://www.mcdonalds.com/content/us/en/food/full_menu/breakfast.html [Accessed 26 Apr. 2017]. Mcdonalds.com.au. (2017). McDonald's Australia. [online] Available at: https://mcdonalds.com.au/ [Accessed 26 Apr. 2017]. Persson, A. (2013). Profitable customer management: reducing costs by influencing customer behaviour. European Journal of Marketing, 47(5/6), pp.857-876. Pride, W. M. and Ferrell, O. C. (2012) Foundations of Marketing - Page 468, 6th ed. Oxford: Blackwell Publishing. Priporas, C. and Vrontis, D. (2014). Concerns and developments in customer behaviour across industries. J. Cust. Behav., 13(1), pp.1-3. Social Response, (2017). Social Response - Social Media Marketing Web-design Services. [online] Available at: https://www.social-response.co.uk/ [Accessed 26 Apr. 2017]. Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt: Peter Lang GmbH, Internationaler Verlag der Wissenschaften